Collaboration Enables Advertisers and Publishers to Benefit from Mobile User Location Data for Highly Targeted Ad Campaigns SAN FRANCISCO – RevMob, a leading mobile ad...
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, is announcing Polar Academy, an exciting new training solution exclusively for its...
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/03/2015
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to CMO Marc Pritchard of Procter & Gamble, the world’s largest...
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
Provides Further Expertise in Audience Data and Onboarding for Marketers Globally LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company,...
Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will...
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
With programmatic TV poised to enter the Asia Pacific market this year, programmatic video advertising platform, SpotXchange, has released a guide to help broadcasters maximise...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acxiom Reshuffles AOS Acxiom is ditching its Audience Operating System title and rolling the...
Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B...
Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The...
PARIS – Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the United States,...
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