E-Tailer Frank & Oak Invests In Video, Mobile App Install Ads To Reach More Millennial Males
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks...
Tagged: ad combination
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
OpenX Introduces Consumer Grade User Experience to Forecasting
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
T-Mobile’s Latest Promotional Ploy: Free Netflix
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
There’s More To Telco Data Than Brand Advertising Opps
Mobile carriers don’t lack for data. Consumption habits, location, usage, email address, physical address, behavior – it’s all there in deterministic black and white. But...
Ozone Media Becomes Adadyn, Drills In On US Market
Ozone Media is changing its name to Adadyn and expanding into the US market. The company, which started out as an ad network for India...
Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising
According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is...
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending...
Distressed Triggit Scooped Up By Gravity4, Gurbaksh Chahal’s Merger Machine
Gravity4, the ad tech firm started by Gurbaksh Chahal in the wake of his firing from RadiumOne, has acquired retargeter Triggit in a probable fire...
AOL Powers Private Marketplace For Programmatic Movie Ads
Video and cross-screen private marketplaces (PMPs) are all the rage, though their strategic uses differ from publisher to publisher. AOL’s newest PMP partner, Rev4 Media,...
Opera Mediaworks Responds To The Private Marketplace Trend With A Mobile Product Of Its Own
“Premium” can be a slippery term, but Opera Mediaworks defines it thusly: the ads publishers actually want to appear near their content and the content...
Bitly Launches Deep Linking Functionality
Solution Drives Mobile Application Installs and Re-Engagement for Brands & Marketers NEW YORK – Bitly, the company committed to the power of the link, today...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Xaxis Taps Tech Industry Executive Karl Bunch as VP, Global Product Development
NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch...
Jelli Announces Release of RadioDash™ 3.0 with New Features for Broadcasters
RadioDash 3.0 Now Provides Real-Time Analytics for Publishers to Accompany Its Powerful Reporting Tools for Advertisers SAN MATEO, CA. – Jelli (www.jelli.com), the programmatic advertising platform...
