Representatives from the Clinton Foundation’s No Ceilings: The Full Participation Project, Adweek, Forbes, Huffington Post, the 3% Conference and Pinterest Among This Year’s Panel of...
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV Las Vegas – Videa, a Cox-backed supply-side platform bringing automation...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/04/2015
BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical...
Announces Strategic Partnerships With Seven Major Broadcast Partners, Three Advertising Agencies and Mediaocean, Aimed to Further Simplify the Buying and Selling Process for Local Broadcast...
Publishers that leverage sovrn’s new video ads will enjoy higher CPMs and give advertisers a fresh source of untapped video inventory across a tight market...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
Aerospike Powers Latin American Data Management Platform MOUNTAIN VIEW, Calif. – Aerospike, the world’s first flash-optimized database and the fastest database at scale, today announced...
Many publishers don’t know – or don’t want to know – what kind of fraud occurs on their sites. But it’s a reaction not dissimilar...
The past year has seen numerous private equity firms buy ad tech companies. Although there has been slight uptick in the overall volume of transactions...
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC,...
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY – Maxifier, the leader in total performance optimization, has extended its partnership...
Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008...
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