Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
Tagged: ad combination
Ad Blocker With A Heart Of Gold? Developer Yanks Top-Ranked ‘Peace’ From App Store
AdExchanger | Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
Adbrain Announces New Commercial Headquarters in San Francisco and Appointment of COO/CFO
JOHN GROBSTEIN TO RUN GLOBAL OPERATIONS AT LEADING CROSS-DEVICE SOLUTION PROVIDER SAN FRANCISCO – Adbrain, a global provider of intelligent cross-device technology solutions, announces the...
Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech
AdExchanger | The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin,...
MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for...
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
Another Yahoo Exit; Verizon Locks Down Data
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at...
Matt Arkin Named Senior Vice President of Sales for Simulmedia
NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that Matt...
YesData Launches Bulk Clean Capabilities for Its Prospecting, Sales Intelligence and CRM Hygiene Solutions
NEW YORK, NY – YesData, a leading provider of prospecting intelligence and CRM data solutions, today announced the release of bulk CRM data clean capabilities....
Ad Blocking Will Keep Growing Until We Make Ads Better
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
‘Ad Tech Personality of the Year’ Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
