Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy
AdExchanger | Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time...
Tagged: ad combination
PubMatic Cuts 8% Of Workforce
AdExchanger | Publisher-facing ad platform PubMatic has let go about 50 employees, or 8% of its global headcount of 600. Many of the cuts were...
Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power
We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes...
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande,...
Adblock Plus Victorious In Court Against Axel Springer
Fourth Time in the Third City That Ad Blocking Declared Legal Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with...
Data pick of the day: Younger onliners lead ad blocking
With the arrival of ad blocking on Apple’s iOS continuing to make headlines, Global Web Index’s chart takes a look at the profile of those...
MeetMe Completes Launch of Native Chat Ads and Video Interstitials
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
71% Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck
AdExchanger | Just because people block ads doesn’t mean they hate advertising – it means they hate bad advertising. Slow-loading, third-party tracking, battery-draining, bandwidth-bleeding, pop-upping, visually...
Adelphic Expands Operations Globally with New European Hub
Company Hires Industry Leader Nicholas Mills as General Manager, EMEA WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it...
Publishers Weigh Options To Combat Ad Blocking
AdExchanger | With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can’t ignore the issue anymore. But what, exactly,...
Comic: King Pub
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Amobee Launches Instagram Ads Solution
Amobee Among Facebook® Marketing Partners With Initial Access to Instagram Ads API SINGAPORE and FOSTER CITY, CA – Amobee, a leading global marketing technology company,...
As Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta,...
Ad Blocking Stays In The Headlines; Axel Springer Maybe Interested In Business Insider
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blockalypse The Randall Rothenberg “calm down about ad blockers” media tour...
H.I.G. Growth Partners Announces a Strategic Growth Investment in Industry-Leading Mobile Programmatic Advertising Platform
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity firm with $19 billion of...
