Martin Sorrell Vs. Glen Hartman: What Exactly Is A Holding Company, Anyway?
Martin Sorrell went on the attack in a fireside chat with Accenture Interactive senior managing director Glen Hartman. The S4 executive chairman fixated on Accenture’s...
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Mozilla’s CMO On The ‘Perfect Future’: Plain Language, A Value Exchange And An Opt-In
Jascha Kaykas-Wolff, CMO of Firefox parent company Mozilla, has fiery opinions about technology companies that use privacy as “nothing more than a communications ploy.” “Most...
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital...
Smartly.io Named a Leader in Social Media Advertising by G2
Customer satisfaction propels Smartly.io to high ranking in Fall 2019 Grid® Report NEW YORK — Smartly.io, the leading social media advertising automation platform for performance...
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC ADSPend Update H1 2019. Here...
The state of brand suitability
The post The state of brand suitability appeared first on Digiday. Via DigiDay
A robo alternative for savvy investors
StashAway Malaysia’s Wong Wai Ken on the company’s strategy and future plans. Via DNA
MyCash partners Bangladeshi bank to bring financial inclusion to migrants
To benefit migrant Bangladeshi workers in Malaysia, Singapore, and the Middle East. Via DNA
Reprise Adapts Its Search And Social Roots To A Channel-Agnostic World
Reprise is a specialty agency born in the age of channel planning. What started as a search specialty shop combined in 2018 with IPG mobile...
How to Achieve Personalization at Scale on Facebook’s Platforms
This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp...
Inside The Data-Crunching That Powers Ziff Media Group’s $1 Billion Affiliate Commerce Biz
As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate...
The ICO: Clarification & Engagement in the Late Summer
As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a...
Phunware Integrates Blockchain-Enabled Data Exchange with Programmatic Advertising Platforms
Integration Enables a Virtuous Shared Value Ecosystem that Reimagines 1:1 Engagement Between Brands and Consumers AUSTIN, Texas — Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise...
Channel Factory Continues Expansion in the UK, Russia and Denmark
Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions...
Budget 2020: Malaysia gets it (mostly) about the Digital Economy
5G Ecosystem Development Grant of RM50m won’t move needle Via DNA
Alipay Golden Week 2019: Malaysia yet to hit potential in Chinese tourist transactions
Overseas spending through Alipay by Chinese continues to increase Via DNA
