Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC ADSPend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the advertising industry.
Key findings – IPA Bellwether Q3 2019
– UK companies revise total marketing budgets downwards for the fist time since 2012, with a net balance of 0.5% registering negative forecasts for marketing budget.
– “Wait and see” approach brought about by […]
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