Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers
When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT...
CPH INK - Marketing News From Around The World!
What Programmatic Can Learn From TV
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice...
The German Programmatic & Martech Industry in 2019: Predictions and Reflections
In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS...
Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)
Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming...
Reconciling Reach And Brand Safety In B2B Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
CNN Tries Digital News Aggregator; The New Rules Of Sports Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company...
Hope springs eternal for publishers trying yet again with Facebook News
Publishers just can’t quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they’d learned their lesson. Everybody next learned...
AI Tipped To Revolutionize Marketing Industry As Sector Attracts $2.5Bn Of Investments In 2018
GP Bullhound report reveals $1 billion was invested into AI-related marketing companies in Q2 2019 alone Total sector transaction volume (investments plus M&A) exceeded $3.7bn...
Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners
Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers...
Is it Time for Publishers to Reconsider the Brand Safety Value Proposition?
In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely applied towards the goal of...
Personal data technology platform Dataswift raises US$2mil seed funding
Funding will allow team to roll out new personal data infrastructure globally Via DNA
Malaysia is in it to win
Responding to an article by The Malaysian Reserve about Malaysian startups preferring to list in Australia’s ASX market, Aaron Sarma highlights the advantages of Malaysia...
AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts
Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers San Mateo, CA — AdsWizz, the leading global technology...
Xandr Buys Linear SSP Clypd, Extending Broadcast Reach Beyond AT&T
Xandr on Friday acquired the linear TV supply-side platform Clypd, its second acquisition since AT&T bought AppNexus and launched the data-driven advertising group last year....
DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising
NEW YORK — DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management...
Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market...
