GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth
GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from...
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How can behavioural science be applied to advtg
When it comes to advertising, marketers are always looking at more ways to understand the consumer. According to Richard Shotton, author of the book The...
73% devices used in SEA are phablets: Flurry
Phablets are especially popular in Southeast Asia, where almost three-quarters (73 per cent) of devices used are large-screen mobile phones, according to new figures by...
whiteGREY appoints National Managing Director
whiteGREY has appointed highly experienced leader and strategic marketer Katie Firth to the newly created position of National Managing Director, based in Melbourne. Most recently...
Omny Studio & Rubicon Project partner on programmatic video ads in podcasts
Omny Studio, creators of the on-demand audio publishing platform for broadcasters and enterprise podcasters, has entered into an agreement with Rubicon Project, the global exchange...
Will Apple join latest industry fight against ad fraud?
The Interactive Advertising Bureau’s Tech Lab released a framework Friday to prevent a sophisticated form of ad fraud in apps that once wreaked havoc on...
ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at...
Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Procurement executives are often feared as the agency bogeyman driving down prices. For the latest installment in our Confessions series, in which we trade anonymity...
How Google’s FBI assist will change the ad fraud fight
Several years ago, the trend used to be identify a form of ad fraud, attach a scary name to it say, “Ares,” the Greek god...
Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative
Seasoned advertising leader joins San Francisco-based mobile advertising firm to accelerate creative strategy for clients SAN FRANCISCO — Aki Technologies, the moment marketing science company...
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly...
SPO: How To Reduce The Cost Of Fraud To Zero
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Malicious Activity Is More Hardcore in Programmatic: Q&A with Amnon Siev, CEO, GeoEdge
As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers...
Ecom Startup Boxed Goes Local In Quest To Dominate Bulk Market
Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands of items associated with a...
Acast Becomes First Podcast Company to Offer Personalization in Podcast Advertising
Acast partners with A Million Ads, launching first personalised podcast campaign with iD Mobile Acast – the world’s leading digital audio and voice technology company...
Traveloka co-founder, CTO resigns
Indonesian unicorn’s Derianto Kusuma will leave the company effective Nov 30. Via DNA
