PARIS — Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through...
GroupM’s Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Mr Shekhar has been based in Indonesia...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 –...
ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019...
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty...
Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want to apply location data to...
Malaysia’s first wallet-to-wallet remittance service provider constantly innovates to stay on top of its game. Via DNA
Between 60% and 73% of all data within an enterprise goes unused for analytics. Via DNA
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc...
What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
By Taejin In Nothing gets the news media more excited than a Black Friday stampede, with crowds of angry shoppers duking it out to get...
What will 2019 hold for brands, digital advertisers and marketers? Programmatic Creative Management Platform Bonzai’s CEO and Co-Founder, Rahul Pandey, reveals his forecasts for the...
Piyush Pandey, Chairman of India, has been appointed as Ogilvy’s next Chief Creative Officer, Worldwide effective January 1, 2019. In addition, Ogilvy will also expand...
More
