The NFL doubles down on its Snapchat strategy as other media partners scale back
The National Football League has doubled down on its Snapchat strategy this season, in turn doubling the audience for highlights of its Sunday games as...
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Podcast: Data Management Without Failure
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of...
Why personalisation is your saviour & who’s really doing it
With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same...
Netflix is the most loved brand on Facebook: Report
Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific,...
foodpanda launches real-time campaign for ‘Pick-Up’
Dentsu Aegis Network’s media agency – Vizeum and out-of-home agency – Posterscope, launched a media-first, out-of-home campaign for foodpanda’s latest feature ‘Pick-Up’. The activation was...
2019 Outlook: How Will the TV Industry Prepare for Its Next Phase?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity,...
Will Ad Fraud Become Easier or Harder to Fight in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year...
Over 400mn people spend a minute on FB Watch monthly
In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it...
HQ Trivia co-founder found dead in New York, police say
Colin Kroll, the co-founder and chief executive officer of the HQ Trivia quiz app, has been found dead in New York. He was 34. A...
‘In-house marketing is complicated’: Insights from the Digiday Brand Summit
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms —...
Miami Leading women in Adtech talk about trends to look for in 2019
As we are coming close to the end of this year, these two leading women in the Miami adtech sector share with us their predictions...
Facebook discloses ‘bug’ that opened private photos to apps
Facebook discovered yet another privacy hole in its service. This time there was a flaw in the platform that let apps access people’s photos that...
GDPR’s Full Force & Its Impact on Global Data Privacy
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn’t caused the Armageddon...
Toyota Uses Programmatic OOH In Turkey To Spread The Word On Hybrid Cars
Toyota needed to put out a wide-reaching message to raise awareness about its hybrid vehicles in Turkey, a market where the concept is new and...
Linear TV Audience Standards For Supply And Demand Are The Wrong Solution
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amihai Ulman, founder and...
Ad Fraud And Systematic Ad Tech Flaws: The Battle Is Not Over Yet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
