Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions
Casino and sportsbook operator utilises NMPi solutions to enable a seamless customer transition from search to site for its online casino brand, Casino Heroes London,...
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IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab...
A Programmatic Trader’s Christmas Wish List
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Breaking through the noise: When consumers are most receptive to content
Jill Siegel, Director of Research, Xandr With more content available than ever before, consumers are inundated with choices for how they spend their free time....
Google remakes ‘Home Alone,’ and Budweiser’s owner gets into cannabis: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
Singapore Firm Creates Marketplaces to Connect Business Owners
It started out with a desire to plug a gap in online payments, but Arcadier has since evolved to become a creator of marketplaces that...
#sowhoknew: Do you talk business bullchic?
Have you noticed recently how a whole load of new bullsh!t expressions have started infiltrating the office? It’s not sufficient that we pepper our daily...
Newell Brands picks WPP as its communications partner globally
Newell Brands, a consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review of some of...
Mindshare APAC boosts senior management team
Mindshare, the global media agency network, has made two major leadership appointments to its leadership structure in Asia Pacific. The first is the elevation of...
Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers
New commerce products will provide Sovrn publishers more tools to generate revenue from the content they create and consumers they reach BOULDER, CO & SAN...
AI: True Problem Solver or Just Another Buzzword in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Artificial intelligence has been ridiculed...
Game Review: Earth Defense Force 5 evokes that B-movie vibe in a good way
Old is clearly gold as space aliens try to take over the Earth… again. Via DNA
Big data and analytics trends for 2019
2019 will be a year where businesses won’t doubt the need of analytics in the decision-making process. Via DNA
Harnessing programmatic solutions for a better music streaming experience
A mere buzzword five years ago, programmatic has grown to become a significant force in today’s advertising ecosystem. Programmatic spending has reached $25 billion in...
OpenX Lays Off 100 Employees And Pivots To Video
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It will also sunset its ad...
IAB Launches A Compliance Program To Improve Podcast Measurement
The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry...
