Copenhagen INK

IAB Launches A Compliance Program To Improve Podcast Measurement

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The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide the burgeoning… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.