The German Programmatic & Martech Industry in 2019: Predictions and Reflections
In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market from a range of media professionals.
Key statistics
– 70% of digital display ad spend in Germany is directed via programmatic. (eMarketer)
– Programmatic ad spending in Germany is expected to reach €1.80bn (£1.55bn), which represents a year-on-year increase of 15.4%. (eMarketer)
– 89% of brands engaging in programmatic advertising in […]
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