The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and...
Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and sponsorship platform Anchor. Terms of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/02/2019
Unilever’s effort to rid itself of influencers with fake followers hasn’t made much difference, at least for its Dove brand, according to a new report....
Condé Nast continues to pull different levers to succeed in today’s rapidly changing digital media climate. Condé Nast recently announced it will be implementing subscription paywalls...
In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba’s Commerce Business Grows 40%; Singapore Launches Integrated Viewership Tracker;...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 04/02/2019
ul, ol { font-size: 20px; line-height: 32px; Continue reading at AdAge.com Via AdAge
Socialbakers platform helps leading online retailer augment customer intention to buy via social media London – Socialbakers, the leading AI-powered social media marketing platform, announced that...
International trade body’s UK Chapter appoints former CNN Account Director, Kirsty Giordani, as its Executive Director. London: The International Advertising Association (IAA) UK Chapter has...
Support will help the startup consolidate its market position in Malaysia. Via DNA
Three key takeaways from iPay88’s eCommerce 2018 insight Via DNA
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/02/2019
Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing’s struggle to compete with Facebook and Google for...
The post The marketer’s guide to African-American millennials appeared first on Digiday. Via DigiDay
When the LA Rams beat the New Orleans Saints en route to Super Bowl LIII, the citizens of Atlanta could finally start breathing again. At...
Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing...
UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018...
More
