Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say...
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AOP Digital Publishing Awards 2019 Now Open for Entries
London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will...
NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The...
Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne;...
‘A business of marginal gains’: How The Telegraph pairs user registration and paid subscriptions
At the end of 2018, U.K. news publisher The Telegraph hit 3.5 million registered users, beating its 3 million target for the year in August....
The worst a man can get
During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the...
70% brands think changing remuneration models will improve client-agency relationships
Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest...
IAB launches Future of Measurement Project
IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement...
Facebook finally lets brands and publishers into Groups
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that...
The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then,...
Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide
– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young,...
UK Advertising Benefits from a Virtuous Circle: Q&A with Fredrik Borestrom, IAA UK Chapter
Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech...
Out with the Old, In with the New: Google’s 2019 guide for APAC Marketers
At the beginning of every year, people around the world resolve to shed their bad habits and make space for better ones to take root....
Eastern Pacific Shipping, Techstars launch accelerator in Singapore
Mentorship-driven startup accelerator partnership is the first of its kind to target the maritime industry. Via DNA
Brian Wieser Leaps From Pivotal Research To Global Role At GroupM
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday....
