Consider iProspect, the full-service digital marketing arm of Dentsu Aegis Network Malaysia, has launched an Artificial Intelligence (AI) business tool, named ‘Pronto’. Pronto was specifically...
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing...
Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year...
Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as validate consent, while preserving user anonymity...
Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides,...
UM, the strategic marketing and media agency network of IPG Mediabrands, has launched Remix Culture, the first culturally-focused iteration of its annual Wave X study...
Effective 1st July 2019, Fredrik Gumpel steps in as Chief Executive Officer for digital marketing agency Lion & Lion, taking over from Casper Andersen. Gumpel...
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, conducted a recent campaign for retail brand Manyavar that tracked individuals from digital outdoor exposure...
Kingdom Digital, an award-winning digital and social marketing agency in Malaysia, has expanded its operations to Singapore. This is the first international office for the...
With 21% of US adults owning a smart speaker, according to Edison Research and NPR, publishers have rushed to develop a presence on voice platforms....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March,...
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit,...
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’...
London: The Ozone Project, the transparent and brand safe platform for programmatic advertising, announces its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s...
Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as...
More
