MediaMonks Merges with IMA; Bauer Instream Relaunches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with...
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Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use
Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom...
Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president...
Inside Sky’s pitch for addressable TV budgets
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings,...
10 Wild Predictions for Europe’s Big Ad Tech Week
We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As...
Canela Media Named Exclusive Ad Sales Partner for Hispanic Exchange’s Premium Sites Including Sport.es, Marca, and Mundo Deportivo
San Diego, CA – Canela Media, a leading digital media technology company, announced it will serve as the exclusive advertising and sales representation for the...
Triton Digital is One of the First to Receive the IAB Tech Lab Podcast Measurement Seal of Compliance
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to...
Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as...
NCR Corporation opens regional Services Centre of Excellence in Kuala Lumpur
Enterprise technology company’s new CoE serves as a services hub for the Asia Pacific region. Via DNA
Everpeaks’ Kickstarter programme comes to the aid of e-commerce players
“We basically have identified each and every pain point on why people can’t sell successfully on the export market and devised a way for them...
Roku, Nielsen, Twitch and more are nominees for the Digiday Technology Awards
Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology...
GumGum Grows Leadership Team, As Industry Focuses On Contextual Ad Tech
GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the...
How Marketers Can Benefit From the Digital Out-of-Home Revolution
In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side...
Democrats Are Flooding Facebook With Ads And Paying Crazy Money For New Donors
When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower...
Consumer Data Concerns: Let’s Admit There’s A Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter...
The Ozone Project Partners with ADmantX; Broadsign partners with Place Exchange
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project...
