Comcast Advertising Appoints Joel Armijo as Chief Financial Officer
– Armijo has worked at companies spanning fuboTV, AT&T, DirecTV, Merrill Lynch, Cablevision and Time Warner. – As CFO, he will spearhead the company’s financial...
CPH INK - Marketing News From Around The World!
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both...
Kenshoo Solves Social Advertising for Local Marketers
Kenshoo’s trusted Local search capabilities now extend to Facebook advertising for easy-to-scale cross-channel campaign creation, optimization and management San Francisco – Kenshoo, a global leader...
Balancing Performance Marketing with Agency Spend
As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away...
Animoca Brands Enters Mutual Investment with Versus Systems; Zee5 Partners with LuLu & EUROSTAR Group
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Animoca Brands...
Survey: How does your company manage its content?
The post Survey: How does your company manage its content? appeared first on Digiday. Via DigiDay
Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data
You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition...
Amazon Rolls Out ‘Top Brand’ Badge; TV Giants Tease Streaming Services
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shiny, New Badge Amazon is testing a “Top Brand” badge for fashion and apparel...
Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exceptions
Apple shed light on its policy on cross-site tracking prevention last week and, if you read between the lines (and use a magnifying glass), it’s...
Bidstack Launches In-Game Ads Plugin in Collaboration with Epic Games’ Unreal Engine
Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise...
Current Marketing Attribution Technology ‘Verging on Useless’, Say Digital Marketers – Survey
Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers...
Cookieless Targeting: Not Shooting Blind, but Shooting Smart
In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that...
Kaspersky set to open first Transparency Centre in AsiaPac in Cyberjaya
In line to building trust in cybersecurity industry, Kaspersky announces its first Transparency Center in Asia Pacific, in partnership with CyberSecurity Malaysia. Via DNA
WEF, Sea survey reveal 81% ASEAN youths believe internships equally or more important than school
List the two least important skills as maths & science and data analytics Via DNA
Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for...
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America
As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses...
