How Parachute Drives Performance From User Posts About Its Products
Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the...
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Industry Problems that Independent Ad Tech can Fix
From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry is somewhat up against it....
DSPolitical: With Political Ad Dollars Beckoning, Commercial Players Face A Reality Check
Mark Jablonowski will present “How To Capture 2020 Political Ad Budgets” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 15-16. Political campaigns spent...
The Next Wave of Advertising: Investing In Customer Success
This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested...
Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz
Pierre Naggar (pictured below), SVP of global demand at AdsWizz, joins ExchangeWire to debunk some of the myths around audio, taking a deep dive into...
‘Rainy day and sunny day money’: Producers at streaming shows are looking for product placement deals
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is Still Wasted On Poor Quality And Mistargeted Location Impressions
Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is based...
Endeavor Malaysia launches new program to develop high impact entrepreneurs – ScaleUp Endeavor
12 entrepreneurs chosen for 12-month program with access to Endeavor’s panel of experts Via DNA
Telco Deep Dive 2019: Gobind laser focused on ensuring no Malaysian left behind in Digital Economy
The 5th Annual Telco Deep Dive shows us what the Minister, Gobing Singh Deo is focusing on, while Celcom, Digi, Maxis and MyTV focus on where they...
In-Housing: The New Rules for Service Partners
Though it has never been a sector which stands still and watches the world pass it by, the ad tech industry has been undergoing tumultuous...
FTC Zeroes In On AppNexus, Oath As Part Of Its Broadband Privacy Inquiry
The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. The agency is in...
Spend Money To Make Money: How Big Tech Powers Global Ad Growth
The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a...
Up to 65% of Location Targeting Ad Spend is Wasted; The Ozone Project Selects Improve Digital as First European Ad Tech Partner
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65%...
Bidstack Partners with The Trade Desk
In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally...
Why Media Is A Growing Focus At The Martin Agency
The Martin Agency is best known for its iconic creative ideas. Who hasn’t seen the Geico Gecko? But in addition to doing creative work for...
WTF is multi-touch attribution?
Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad...
