Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. Russ D’Souza, co-founder of SeatGeek, an app that helps users find deals on sporting events and concerts said: “We’re […]
Via: AdExchanger
