Facebook Resurrects Atlas As A Media Attribution and Reach Tool
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking...
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money...
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are clear:...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 08/02/2017
A survey conducted by ad tech firm Operative concluded that “when it comes to programmatic…publishers are from Mars, advertisers are from Venus.” While advertisers are...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko,...
The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/01/2017
I understand the theory and the different components of the RTB ecosystem, but after reading countless articles it seems that the reality is a complete...
AdExchanger | Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while...
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams...
There was a lot of M&A this year in advertising technology. According to <a href="https://docs.google.com/spreadsheets/d/1DSPbhH5hmJiN02Xu3SbU6PngqCkZ_lcv9ZYlfHxJBMM/edit#gid=0″>Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
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