Rocket Fuel IPO Explodes, Share Price Doubles In Early Trading
Rocket Fuel is living up to its name in its first hours as a public company. After going public at $29, the high end of...
Category: RTB
ADamigo Launches Ad Marketplace for Hispanic Business Community
BOISE, Idaho – ADamigo Founder Juan Cardenas launched a new ad marketplace (ad network) that caters to the Hispanic Business community. Cardenas announced a bold new...
Kantar Media Reports U.S. Advertising Expenditures Increased 3.5% in the Second Quarter of 2013
NEW YORK – Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion,...
Casale Media’s Index Launches First Online Resource to Openly Share Programmatic Data Insights
Website Provides a Real-Time View into the Programmatic Advertising Marketplace Activity Taking Place through Index TORONTO – Index Exchange, a fully customizable exchange technology and premium...
Reloaded Interactive Delivers In-Game Advertising Campaign for Virgin EMI Records, Promoting Debut Album TRUE by Avicii
Virgin EMI Records uses Reloaded’s ad network to deliver real-time advertising inside of video games, targeting the United Kingdom Reloaded Interactive, a World leading in-game...
24/7 Media and Shiny Ads Announce Partnership
Integration of Industry-Leading Self-Serve Advertising Solution Opens New Revenue Opportunities for Publishers New York, NY – 24/7 Media, a global leader in digital media &...
Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
Gigya Banks $25M From ExactTarget Investor Greenspring
Gigya, a SaaS-based platform connecting brands to permission-based consumer identity and behavior data, has raised $25 million in funding led by Greenspring Associates, bringing its...
Top 10 Must-See Ad Week Sessions for Monsters
Aw damn – even AdMonsters is embracing the listicle. But we’ve got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing...
‘RTB Brings the Northern Lights to the Nordic Media Scene’, by Gareth Holmes, Commercial Director EMEA, PubMatic
<a href="http://www.exchangewire.com/blog/2013/09/19/RTB-brings-the-northern-lights-to-the-nordic-media-scene-by-gareth-holmes-commercial-director-emea-pubmatic/gcolour1-3/” rel=”attachment wp-att-26975″>Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping...
An Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
At Dmexco, Panelists Talk Market Consolidation And Attribution Trends
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to...
Adap.tv, a Division of AOL Networks, Grows Global Footprint with Expansion to Japan
Hisashige “Qz” Hashimoto appointed to lead new team in Tokyo TOKYO, Japan — Adap.tv, the technology partner of choice for some of the world’s largest video advertising...
Charlie Walter Joins CoreMedia Systems as COO
Media Technology Veteran Charlie Walter Joins CoreMedia Systems; Will Lead Development of Next Generation of CoreDirect FAIRFIELD, NJ — Veteran media technologist Charlie Walter has joined...
Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. Dallas, TX – Centro (www.centro.net), a provider of software and services for modern...
ActionX Launches First End-To-End Customer Acquisition and Retargeting Platform for Mobile Commerce
Raises $5 Million in Funding from SoftBank Capital, Verizon Investments, Lerer Ventures and AOL Ventures NEW YORK – Today ActionX (www.actionx.com) introduced the first mobile...
