The Rise of the Client Trading Desk & its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
Category: RTB
Publisher Forum Europe: Staying Competitive with Innovation
Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here’s what he had to say on some...
Adap.tv Pathway Now Powers TV Advertising, Strengthens Mobile Capabilities with Audience Anywhere
Combines the reach of traditional TV advertising with the audience targeting capabilities of digital video across screens SAN MATEO, Calif. — Adap.tv, the technology partner of choice for...
Consumers Feel Certain Online Ad Formats Detrimental to Their Web Experience
Survey Shows That Page Takeovers and Middle of Page Ads Are Unpopular, While Bottom of Article Placements Are Welcome NEW YORK – Online advertising can greatly...
Appsnack Announced as Finalist in Digiday’s Mobi Awards for Best Mobile Branding Campaign and Best Mobile Ad Network
Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% EMERYVILLE, Calif....
Do We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Millennial Measurement; New IAB Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to...
AOL’s Programmatic Upfront: A Pitch To Automate Direct Sales
AOL finally answered the question “What is a programmatic upfront?” by saying it would put its money where its mouth is: starting in 2014, it...
Ace Metrix Declares Best Buy the Most Effective Back-to-School Retail Advertiser in 2013
Brands that Aired the Most BTS Creative Experienced the Largest Drops in Effectiveness Year over Year MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in...
All-New Adobe Target Dramatically Simplifies Testing and Targeting
Adobe Marketing Cloud Extends Web and Mobile Optimization Capabilities to Marketers across Organizations SAN JOSE, Calif. – Adobe (Nasdaq:ADBE) announced a major update to Adobe® Target, a...
Rubicon Project Announces Global Research into the Online Advertising Market Charting the Rise of Ad Spend and Growth of RTB
64% Of Advertisers And Agencies Increasing Spend On Online Display Advertising; Investment Especially Strong In US, France And The UK. Rise Of RTB And Private...
Solve Media Global Bot Traffic Study
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46%...
IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
Artisan Launches Industry-First Partner Program for Mobile App Conversion Rate Optimization
PHILADELPHIA – Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the Artisan Certified Partner Program designed to join Artisan’s mobile technology together with...
Four Questions For Rocket Fuel Post-IPO
AdExchanger asked industry leader and Mediaocean CEO Bill Wise his “take” on today’s Initial Public Offering (IPO) for real-time ad platform and services company, Rocket...
Twitter Exec To Brands: ‘Be Ready For Those Big Moments’
Twitter significantly boosted its advertising profile last week, acquiring mobile ad exchange MoPub and filing (confidentially) for an IPO. The San Francisco-based company is expected to bring...
