Ebuzzing Introduces Global Self Serve Platform to Deliver Video Advertising Worldwide
New Platform to Service the United States’ 23 Million SMBs Across 20 Thousand Publishers New York – Ebuzzing, the leading global platform for advertisers and...
Category: RTB
IPONWEB’S Derek O’Neil Discusses BidSwitch And How It Will Help Solve Global Programmatic Supply And Demand Fragmentation
IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the...
Integral Ad Science Appoints Harmon Lyons as Vice President of Business Development
Harmon to Spearhead Business Strategy and Revenue Relationships for Company’s Fast Growing Media Valuation Platform and Media Quality Solutions NEW YORK, NY – Integral Ad...
Media6Degrees Announces New Name – Dstillery
NEW YORK, NY – Effective today, Media6Degrees (m6d), the advertising technology pioneer, announces it has changed its name to Dstillery. With the recent acquisition of...
BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign
Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...
‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
Adometry, Tapad Partner In New Cross-Device Attribution Offering
Attribution firm Adometry has combined its ad tagging infrastructure with Tapad’s cross-device ad targeting technology, the companies said today. Austin, TX-based Adometry aggregates and analyzes...
4 Questions To Help You Outsmart Black Box Providers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘M6D’ Now Distillery; Beefier PubMatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘M6D’ Now Dstillery Media6Degrees has changed its name after buying EveryScreen Media. “Dstillery is...
Adap.tv Clears Pathway to Intelligent Video Advertising
Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers London — Adap.tv, the technology partner of choice for the...
KissMyAds Brings Mobile Age Marketing to Traditional Desktop Websites
Publishers gain new sources of revenue Mobile enabled advertising on classic desktop websites Additional monetization for smartphone and tablet traffic Cologne, Germany – With immediate...
SugarCRM Works with Google to Measure & Optimize AdWords Campaign Generated Leads
CUPERTINO, Calif. – SugarCRM, the company that makes every user a customer expert, announced that it has integrated with Google’s new “Conversion Import” feature. With this...
Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS
In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON – SpotXchange, the largest global marketplace of digital video...
L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly...
Adap.tv’s Tech Stack Overhaul Attempts To Mirror The ‘iTunes Path’
Video marketplace operator Adap.tv, fresh from the closing of its $405 million sale to AOL, is revamping its products to appeal more directly to buyers...
Trueffect Expands Leadership Team with Key Executive Appointments
Westminster, CO – Trueffect , the leading First-Party Targeting and Media Measurement Platform for large performance advertisers, today announced key executive appointments to further strengthen its world-class management...
