Time Inc. Launches Video Partner Network with the AOL On Network, Alloy Digital, NewsLook and NDN
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
Category: RTB
Rocket Fuel Panel Tackles Big Data Opportunity
Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed...
Adobe Delivers Standardized Audience Metrics for Digital Publishing Industry
Metrics Standardization Accomplished Through Industry Collaboration with MPA – The Association of Magazine Media and American Association of Advertising Agencies SAN JOSE, Calif. – Adobe (Nasdaq:ADBE)...
OpenX Sells Open Source Ad Serving Product
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
Media Working: OPS NY 2013 Live Blog
We kick off today’s OPS by celebrating five years of Rob Beeler as AdMonsters’ content czar and chief emcee. Here’s to five more, buddy! Related...
Positive Quarter for Digital Ads Ahead of Holiday Season
Q3 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...
Adform Q2 2013 Report
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well...
Celebrating Five Years of Beeler
Five years ago at our Publisher Forum in Boulder, I heard people chanting. And by people I mean Canadians. Several of them. While a certain...
Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries...
Mobile Ads And Location: Geofences Aren’t The Whole Answer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Invite Media 2.0 Goes Global; Amazon’s Big Ad Plays
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Invite Media 2.0 Goes Global In an update to its DoubleClick Advertiser blog, Google...
ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors
Hill Holliday Chairman Joins Fast Growing Online Advertising Company Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in...
IAB Introduces Digital Ad Operations Certification Program
Operative & Theorem Sign Up To Require Certification for Their Ad Ops Teams First Testing Window Opens October 15, 2013 NEW YORK – As with the IAB...
AdTheorent Lands $4M in Funding From Verizon, OmniCapital Group and Mogility Capital
Intelligent Real-Time-Bidding Mobile Ad Network Secures Funds to Boost Success of its Predictive Scoring and Advertising Technology NEW YORK – AdTheorent, Inc., the industry’s first truly...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
The Rise Of The Client Trading Desk, And Its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
