How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants
Craig Dubitsky may represent big packaged-goods companies’ worst nightmare, but there’s a good chance they may not have even noticed him. He’s a small part...
Category: News
How One Adult Site Attracts Mainstream Advertisers
Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences. A growing number are turning to adult websites...
Xbox One’s Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch...
Twitter’s Overlooked Data Business Could Grow As Retailers Mine Chatter
When thinking about Twitter’s future, almost all the focus is on advertising. After all, 85% of its sales came from ads in the second quarter....
U.S. User Growth Slowing, Twitter Faces Tougher Slog In International Ad Markets
One thing we learned about Twitter this week: its user base is very international and growing more so by the day. That’s not an inherent...
Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
The Big Reveal: Twitter’s Ad Business Grows, But So Do Losses
Twitter has lifted the veil on its financials, revealing that its ad revenue is growing robustly, but that it remains a way off from profitability....
Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too....
Cars.com to Sit Out of Super Bowl After Six Years in the Game
Cars.com will sit out of the upcoming Super Bowl, ending a streak of consecutive appearances going back to 2008. Continue reading at AdAge.com Via AdAge
How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
On the Trail With Bloomberg’s Billionaire Hunters
Last summer, David De Jong caught wind of Gunther Quandt, a German industrialist and Nazi, who founded an industrial empire that today includes BMW. De Jong wasn’t...
Facebook, Cisco Target Local Business With Wifi Check-Ins
Facebook wants more people to offer up physical location data at small local businesses. The lure is free wifi through its partner, Cisco. Following a...
GTA V Meets ‘Dumb Ways to Die’ in YouTube Parody Video
Even before McCann Melbourne’s celebrated “Dumb Ways to Die” campaign for Metro Trains, people already had been dying stupidly all over the place in video...
Ben Huh, The Man Who Popularized Internet FAILs, Wants To Reinvent The News
Ben Huh has built an Internet empire on humor, pratfalls and a healthy dose of Schadenfreude. And now he wants to dramatically alter the way...
What’s Behind One Man’s Anti-Ad Crusade
Last November, online security expert Chad Russell was seeking $150,000 on Kickstarter to fund AdTrap, a piece of technology that enables users to entirely remove...
