Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
Category: News
Email Beats Social Networks for Online Offer Sharing: Study
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
The Chernin Group’s Billy Parks Imagines Reality TV, Without TV
This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
5 Brands Tweeting Bad
Last night was the much-anticipated series finale and Breaking Bad, a fact that probably has not escaped your attention. Unfortunately it also failed to escape...
Just 11% of top spending advertisers use responsive design
Our own research among Econsultancy subscribers found that 46% of businesses use responsive design, however it’s important to bear in mind that our users tend...
Ad Blitz Begins for Online Poker: Win Real Money in Your Underwear?
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
Hearst’s Dr. Oz Magazine Takes Shape as ‘The Good Life,’ Pitches Buyers
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine “The Good Life,” according to two people familiar with the matter. The title will...
Facebook to Give Users More Say About Ads in Their News Feeds
Facebook is updating its ad algorithms to give users more say about what kinds of ads they see in their news feeds. An offshoot of...
Is Login Data the New Gold?
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer...
Aegis Media Probes the Influence of Facebook
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with...
Advertising Week Video: How Publishers Can Use Data More Effectively
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers...
Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
