Netflix Said to Be in Discussions for U.S. Cable Carriage
Netflix is in talks to add its application to the set-top boxes of U.S. cable-TV operators, letting customers search for web-based movies and television shows...
Category: News
Yahoo’s Native Ads Have an Image Problem
Yahoo, perpetually a step behind in recent years, was late to the native ad rush. Now, it’s trying to play catch-up. Visitors to Yahoo’s sites...
Netflix Wins Reddit, Thanks to Awesome Customer Rep Cpt. Mike
Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around...
Hulu CEO Pick Said to Be Fox Exec Experienced in Negotiating With Pay-TV Services
Hulu, the video streaming service controlled by Walt Disney Co. and 21st Century Fox. is close to naming Fox executive Mike Hopkins as its CEO,...
Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the...
Ozy: A Bet On Serious Journalism for Millennials
Silicon Valley has been at the forefront of technological advancement for 70 years, but one industry that it hasn’t improved is journalism. Carlos Watson wants...
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads,...
Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings. Starting in November, Comcast subscribers will be able to...
Magazines’ Ad-Page Decline Slowed In Third Quarter
Ad pages in monthly and weekly magazines declined 1.8% in the third quarter compared with the quarter a year earlier, the Publishers Information Bureau said...
Urban Outfitters Preps for Holidays With Mobile Investments
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters. The retailer...
Government Shutdown Could Delay Expected E-Cig TV Ban Again
The government shutdown could delay a Food and Drug Administration ruling that is expected to curb TV advertisements of e-cigarettes. The FDA had announced its...
Tweeting About Twerking Seen as a Lifeline for the TV Business
Meredith Parker, a 23-year-old sales rep in New York, spends most nights out meeting friends or attending work events. Any night but Monday. That’s when...
Clorox Fights Back Against Yale’s ‘Poopetrator’
A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility...
Video Networks Alloy Digital, Break Media to Merge Into Defy Media
In the latest sign of consolidation in online video, two major online video networks and production companies, Alloy Digital and Break Media will merge to...
The Festival of Marketing’s inaugural University Challenge winners are…
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All...
Barclaycard’s three step process for resetting the marketing agenda
When he started in his current role six months ago Hussey quickly realised that the team was in ‘order-taking mode’, working on pet projects for...
