Looking back at brand management in 2013
1. The power of the story Last year, our hearts were warmed by John Lewis’s sentimental Snowman TV ad. The love story helped the giant...
Category: News
Michael Wolff on Digital Media in 2014: ‘Pretty Damn Bleak’
Author, essayist and media iconoclast Michael Wolff does not suffer foolishness quietly. In recent columns for the Guardian, he outlined how Forbes manipulated the New...
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
Here’s How Facebook is Pitching Video to Brands
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad...
After Massive Layoffs, Martha Stewart Names a New Ad Sales Chief
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Singapore
Course benefits 4As, Econsultancy and ClickAcademy Asia are proud to launch the first world-class certificate in Digital Marketing programme in Singapore catering to senior managers...
AOL’s Tim Armstrong Hints at Impending Patch Partnership
When AOL’s Patch cut hundreds of employees and shuttered dozens of sites this summer, the hyperlocal news behemoth seemed headed towards the scrap heap. But...
Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
The Banner Ad Gets An Update for a Social Age
Internet users rarely click on banner ads, let alone interact with them. That’s a behavior Google wants to change with a new social ad product...
Google+ Extends Reach Across the Web With New Social Ads
Google+ will extend its reach across the web in the guise of new ad units. Google has been testing new social ads composed of posts...
Spotify Tries to Out-Pandora Pandora
Spotify may be markedly different from Pandora, but in order to attract more paying users, it’s co-opting Pandora’s mobile strategy. Spotify is planning to debut...
DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets
Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage...
10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom
Acxiom has been perceived as an agency by many parts of the ad industry, including this publication, but now the data giant has sealed a...
