Social Media Increasingly Important for B-to-B Marketers: Study
B-to-b marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study by IDG...
Category: News
What the Photos People Post Say About Brands
No marketer in her right mind has the patience, let alone the resources, to sift through a gajillion online photos to get a sense of...
The New York Times begins native advertising. Will it work?
Two fairly subtle, but not indiscreet ads for Dell straddle the The New York Times logo. A rudimentary scroll down the homepage doesn’t actually reveal...
How Chrysler, Ford, GM, Others Use Auto Location Data
The government’s research arm found that data-hungry in-car location services could use some improvement in the privacy and consumer notification departments. Though the Government Accountability...
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
2014 predictions from the New York tech community
Ben Plomion, VP Marketing at Chango Marketing silos are beginning to erode… Once upon a time, different groups within a digital marketing team were divided...
H&M Super Bowl Ad Lets You Buy Beckham Bodywear by Remote Control
The Super Bowl is getting its first commercial that’s enabled for “t-commerce” — e-commerce through your living room TV. H&M plans to air a 30-second...
Was ‘Hercules’ A Branding Win for The Weather Channel?
There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm...
Four iPad Stats Every Publisher Should Know
In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
Our 5 Favorite Brand Stories from 2013
Being a brand in the digital age is tough. Whether its being the first to new platforms, organizing and executing for “real-time marketing” or just...
Former Dance Pro Taps Into Mobile Data
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
Our 5 Favorite Agency Stories from 2013
Ad agencies, it seems, are under perpetual threat in the digital era. Clients squeezing their margins; automated ad buying systems are challenging business models further....
Happy Holidays From Digiday
Digiday is taking a break from publishing over the holidays. Publishing will be very light. (But that could change if any brands decide to send...
Jerry Seinfeld on His Deliberately Bad Ads for Acura
Jerry Seinfeld’s prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. “We’ve just got to rope off...
Even ‘Santa’ Needs Google Helpouts
Anomaly presents its first work for Google Hangouts and Helpouts — and in keeping with the season, it’s all about Santa. Kris Kringle is the...
