Mobile World Congress is the ultimate 5G hype machine
When it comes to the fifth generation of mobile tech, Mobile World Congress is the wireless industry’s biggest, loudest hype machine. More than 100,000 people...
Category: News
Confessions of a location data exec: ‘It’s a Ponzi scheme’
Advertisers are scrutinizing their data pools more than ever in programmatic advertising. In the latest installment of Confessions, in which we exchange anonymity for honesty,...
Digiday Research: Publishers look to technology to help keep down editorial costs
Publishers are turning technologies like artificial intelligence and content-curation vendors to create content at lower costs. Thirty-six percent of the 121 publishers surveyed by Digiday...
YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and...
Pinterest files for IPO as battle for digital ad dollars escalates
Pinterest has filed confidentially for a U.S. initial public offering, according to a person familiar with the matter. The visual search site could list toward...
Walmart takes online ad sales in house, dealing huge blow to WPP unit
Walmart is taking website ad sales and related analytics work handled by WPP’s Triad in house, affecting hundreds of jobs and eliminating the bulk of...
Execs from Bleacher Report, PMG and Insider named Digiday Future Leader Awards finalists
Susi Park of Bleacher Report, Tony Manfred of Insider and Carly Carson of PMG are shortlisted in the first-ever Digiday Future Leader Awards. This year’s...
‘We were first’: Faced with new competition, eBay wants to remind the sneakerhead industry of its roots
In the early days of sneaker culture, there was no Stadium Goods, no StockX, no GOAT and no Flight Club. Instead, there was only eBay....
Apple buys U.K.-based digital marketing startup DataTiger
Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers. The U.K.-based startup...
Amazon may have pulled its HQ2 plans, but it still has New York digs
New York, Amazon loves you but you’re bringing it down. On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to place its...
Publishers weigh in on Apple’s terms in new subscription service: ‘a shitty deal’
Apple’s upcoming Spotify-style magazine subscription service, an offering with all-you-can eat access to dozens of publishers, will only pay the media partners 50 percent of...
TechCrunch unveils a subscription product, Extra Crunch
TechCrunch has spent nearly 15 years covering the technology and startup worlds. This week it will try to forge a new kind of relationship with...
Facebook acquires visual shopping startup to bolster AI work
Facebook Inc. said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media company’s own AI work. GrokStyle’s...
‘A business of marginal gains’: How The Telegraph pairs user registration and paid subscriptions
At the end of 2018, U.K. news publisher The Telegraph hit 3.5 million registered users, beating its 3 million target for the year in August....
Facebook finally lets brands and publishers into Groups
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that...
Fake followers are hard to shake, according to new report
Unilever’s effort to rid itself of influencers with fake followers hasn’t made much difference, at least for its Dove brand, according to a new report....
