“Experiential” is the common thread between this year’s Digiday Content Marketing Awards finalists. “It’s clear that any chance a brand has to include interactivity in...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/03/2019
On Feb. 13, JoJo Siwa posted a YouTube video from a Target store, detailing her plan to buy “every single item of JoJo merch” inside....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/03/2019
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Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/03/2019
Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to...
From tactical solution to transforming the world Back in 2008, no one envisioned that programmatic would become the digital ad industry’s dominant media-buying tool. It...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 14/03/2019
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
With ad costs going up on Facebook, publishers have been rethinking their branded content distribution strategies and, in some cases, looking for alternative sources of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/03/2019
Facebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions...
The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, “The Weekly,” which airs...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/03/2019
Snapchat is relying on its augmented reality to separate the company from rivals like Facebook, Google and Apple. Snapchat was one of the first to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/03/2019
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a...
By Sharb Farjami Social media has revolutionized the way people experience the world. It has connected news organizations and publishers to eyewitnesses in volatile regions...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/03/2019
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. “Branded content ads,” as Instagram calls the new offering,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/03/2019
YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor...
Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/02/2019
Social video app Musical.ly, now known as TikTok, agreed to pay $5.7 million to settle Federal Trade Commission allegations that it illegally stored data from...
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