Why Kellogg Buys Most Ads Via Machines
It might be a direct-response tool, but the Kellogg company is seeing success using programmatic to build its brand. Via digiday,com
Category: News
Beauty Brand Nars Creates Facebook Makeover
The beauty brand banked on generating engagement and buzz organically with its latest Facebook app. Via digiday,com
Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009,...
Are brands overestimating the value of social data?
Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating substantial noise, the...
Creating effective ads for tablets
According to IDC, the fastest growth in ad spend will come not from mobiles but from tablets. There are various reasons for this: The size...
A simple and effective way of looking at real-time bidding
You may feel blinded by the science of RTB, confused by the complexity of the technology behind the advertising mechanism or alarmed by the endless...
AdTheorent: Fix Mobile RTB By Fixing Data Mining First
Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time...
When Brands Rush In
Experimentation is great, but maybe brands should chill a bit before jumping on the latest and greatest.
Real Time Bidding Ain’t Real Time Targeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
6 Creative Ad Agency Resumes
Getting a job at an ad agency can be tough, so a creative application always helps. Here are some of our favorites.
J.C. Penney relents, brings back sales
The first quarter of 2012 was a train wreck for the retailer, and despite calls for patience from some observers, the rest of the year...
Display success cannot be built on technology alone
Many have looked at the reasons behind this spike – rich media, mobile and video are among some of the major drivers of growth, where...
Five dynamic pricing issues retailers should consider
Last year, Orbitz raised eyebrows when it was revealed that the online travel site rearranges the order of hotel search results, displaying more expensive lodging...
Is the CPA model holding real-time bidding back?
Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend...
The Littles vs. The Bigs: the “more level” playing field of mobile apps
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last...
The year of content discovery?
You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are...
