Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 07/03/2013
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
The Demand Media property deploys its editors to work directly with advertisers on sponsored content. Via digiday,com
If there’s one business that relies on daily, in-person interactions, it’s the agency. Via digiday,com
MasterCard’s Adam Broitman , Edlelman’s David Armano and Ford’s Scott Monty ponder moving fast in marketing. Via digiday,com
Agency staffers have created a social campaign and 70 videos in the hopes of landing a pair of what’s billed as the next wave of...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2013
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2013
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 28/02/2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
The brand had its account hijacked, but that might ultimately have worked in its favor. Via digiday,com
Brands are always trying to be part of social media conversations. But it doesn’t work if it’s forced. Check out these cheesy example of brands...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 27/02/2013
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/02/2013
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
There’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano. Via digiday,com
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
National brands find that the biggest value in check-ins is the data. Other than that, the marketing opportunities are minimal. Via digiday,com
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/02/2013
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
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