Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
Category: News
Kellogg Masters One Key Strategy
Kellogg’s has mastered one key strategy every digital marketer should at least consider. Via digiday,com
Nine West Turns to App for Internal Ops
IPad-equipped Nine West stores are driving between 20 and 75 percent of daily transactions through the devices. Via digiday,com
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
Why More Agencies Aren’t Playing Matchmaker
While agencies always strive to be leaders in innovation, not all of them are stepping up to take on the role of connecting brands and...
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Ford Taps Gawker Commenters for Fusion Push
New video series stars Jaopnik and Gizmodo commenters who have commented, positively and negatively, on the Fusion. Via digiday,com
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
The SXSW Party Decider
There are dozens of parties at SXSW. Targeting the right ones to get into requires serious thought. Via digiday,com
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
Why Agencies Really Go to SXSW
Our anonymous agency executive explains why SXSW is a perfect place for agencies to fake it till they make it. Via digiday,com
15 Twitter Stats Brands Should Know
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
