Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
Category: News
Inside Hearst’s Programmatic Play
Hearst sees programmatic as a platform to deliver better audience targeting at scale and provide real-time capabilities to both readers and advertisers. Via digiday,com
Compensation Matters
Ignacio Oreamuno of the Art Directors Club and Jason Pontin of MIT’s Tech Review weigh in on the issues of agency awards culture and pay-for-performance...
Kit Kat Gets Artsy with its Chocolate
The chocolate brand has commissioned an artist to commemorate its limited edition white chocolate Kit Kat bars in a cool way. Via digiday,com
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
Can Women in Advertising Really ‘Lean In’?
Digiday asked female ad execs from agencies like Team One, BBH and 72andSunny about their reactions to Sheryl Sandberg’s much-criticized feminist book “Lean In.” Via...
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
Is the CEO Obstructing the CMO/CIO Relationship?
What’s holding back the relationship between IT and marketing is that the customer is “owned” by the CEO, according to a new study. Via digiday,com
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
More Nonsensical Brand Tweets
Awkward social moments with Skittles, Starburst and Kotex. Via digiday,com
Buick Channels Pinterest for New Design
The auto brand turned to Pinterest to get design inspiration from popular design and lifestyle bloggers in its latest campaign. Via digiday,com
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
