Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Category: News
The Expanded Required Ad Industry Reading List
With a world of advertising books out there, other than repeatedly scrutinizing the number of stars on an Amazon review, it’s hard to pull out...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
The Politics of Publisher Redesigns
Terrible publisher designs are usually a reflection of a dysfunctional organization. Via digiday,com
Twitter’s good intentions: generating ROI from social media
The recent announcement about changing the emphasis of their ad targeting solutions to conversational keywords reveals that Twitter thinks it can unlock purchase intent from the...
Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
Can Tumblr Ever Reel in Brands?
Tumblr’s move into mobile advertising is nice, but it’s got a much bigger problem. Via digiday,com
The wider impact of Facebook Home
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
46% of consumer goods marketers use mobile ads for brand awareness
However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one...
Brands Get Nervous About Data Ownership
As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes. Via digiday,com
The Retargeting Blues
Wunderman’s Barry Kessel and Ed Fullman, former CEO Reunify offer their takes on how to improve ad retargeting. Via digiday,com
Dove’s ‘Real Beauty Sketches’ Gets Parody Treatment
It’s a safe bet your campaign has broken through when it gets a very funny parody. Via digiday,com
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
When Agency Execs Cross Over
Going over to the other side means more stability, but it also means less variety. Via digiday,com
Big Data: key takeaways from Digital Cream London 2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
Inside Weather’s Data Bet
David Kenny wants to remake Weather as a data platform with a media business model. That means convincing marketers forecasts are a strong signal of...
