Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Category: News
Cap’n Crunch Makes Ryan Gosling Eat His Cereal
The cereal brand created it’s own Ryan Gosling Vine in response to the popular “Ryan Gosling Won’t Eat His Cereal” meme. Via digiday,com
12 Alarming Stats About Social Media
Facebook has been linked to 66 percent of divorces. Via digiday,com
The Agency Role in Brand Content
The pressure is on agencies to deliver their content promises. Via digiday,com
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
Huggies App Encourages Parental TMI
A new app from Huggies Brazil uses Twitter to notify parents when their baby needs a diaper change. Via digiday,com
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
Confessions of a Newspaper Ad Exec
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec. Via digiday,com
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
15 Stats Retailers Should Know About Pinterest
The image-clipping platform now accounts for 25 percent of retail referral traffic. Via digiday,com
Audi’s Novel Battery-Saving App
The car brand demos its start-stop auto tech with a smartphone tool to shut off battery-draining apps running in the background. Via digiday,com
UNICEF: Likes Don’t Save Lives
The non-profit is boldly urging people to go beyond feel-good social actions and put their money where their mouth is in making change. Via digiday,com
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Why Link Bait Pays
“Bad link bait isn’t sustainable. Good link bait is helpful….The most generous thing for a publisher to do is have good link bait.” Via digiday,com
