The Story Lab’s Strategy for Good Content
The Story Lab’s Angela Courtin explains how brands should create and amplify content. Via digiday,com
Category: News
Publisher Meets Production House
HomeMade Modern is integrating brands with its popular instructional content. Via digiday,com
Digital Media’s Fail of the Week
Our new feature “Fail of the Week” showcases the lame, ridiculous things that happen each week. Tell us which one you think is the worst....
Digiday’s Best of The Week
Pitchfork’s content bet, PR stereotypes, and out-of-home programmatic ads were among the top stories on Digiday this week. Via digiday,com
Behind Twitter’s Savvy Embrace of TV
The social platform has become a favorite of agencies and media companies by catering to their needs. Via digiday,com
The Adobe View of Data + Creativity
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course. Via digiday,com
Volvo Gets Swedish House Mafia Together for Farewell Video
Volvo helped create a cool farewell video from former electronic band. Via digiday,com
Yahoo’s Tumblr acquisition sends clear message to advertisers
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Publishers Are to Blame for Data Leaks
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites. Via...
The Price of Original Content
When the name of the game in publishing is volume, shortcuts are the norm. Via digiday,com
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Pitchfork Opts Out of the Pageview Rat Race
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
