State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
Category: News
How to Play With Boys
Morpheus Media CMO Shenan Reed says too many women in advertising sell themselves short. Via digiday,com
How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
The Pageview is Dead
Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising. Via digiday,com
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
Nivea Charges Phones With Solar Power
The skincare brand created cool solar-powered print ads to charge people’s phones on the beach. Via digiday,com
Swiffer Swiftly Apologizes for Bad Ad
Swiffer made a seriously bad judgement call with its use of iconic feminist image in mop ad, but the brand is apologizing and cleaning up...
Are you equipped for the relationship marketing age?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification
Course benefits MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who...
Fast Track Digital Marketing – Delhi
UK’s most popular Digital Marketing course – Delhi A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Fast Track Digital Marketing – Bangalore
UK’s most popular Digital Marketing course – Bangalore A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Will Twitter Cards Revolutionize Lead Gen?
Twitter’s new lead generation cards are a boon for advertisers, but questions about their actual usefulness to advertisers remain. Via digiday,com
How Different Image Characteristics Drive Pinterest Engagement
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest. Via digiday,com
The Future of Digital Marketing (FODM) Malaysia 2013 Presentations
Presentations from Econsultancy’s Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way...
Tumblr Rolls Out Sponsored Posts
Tumblr introduced its native ad unit. Will brands and agencies be sold? Via digiday,com
Social Listening Buyer’s Guide 2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
