The Awesome Mizuno Ad You Will Never See
Mizuno missed the boat on the buzz generated by Texas state Sen. Wendy Davis, but two creatives came up with a great spec ad. Via...
Category: News
Has online advertising made us apathetic to privacy?
This is “the future” that everyone from Orwell to Spielberg warned us about. We live in a rapidly maturing economy filled with shiny new gadgets...
Mizuno Missing Out on Real-Time Marketing Opportunity
The sneakers that Texas’ senator wore during her filibuster this week have gotten tons of buzz and a boost in sales, but the brand hasn’t...
Brands Tweeting About DOMA Defeat
Brands are tweeting their support of marriage equality, but some have done it in a way that seems phony. Should brands get involved in social...
Get Your ‘Breaking Bad’ on With New App
A new app for AMC’s “Breaking Bad” lets fans personalize the show’s iconic logo and share it. Via digiday,com
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Digiday’s Best of the Week: Ban Slideshows
Buzzfeed’s Chris Johanesen’s anti-slideshow piece leads our most shared stories of the week. Via digiday,com
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Cannes Lions day two: go big or go home
A huge opportunity $700bn dollars is waiting to be earned in China’s middle-tier cities according to Chen Xin, Chairman of SinoMedia Holding Limited. The top...
Has #Facebook just become #Twitter?
The hashtag Innocuous little fellow the hash symbol, I’ve always looked at it as a slightly drunk noughts and crossess grid. It’s been around for...
Cannes Lions day one: change the world…but make it fast
Change the world Large brands have both the opportunity and the responsibility to bring about positive change in the world. This means they must also...
Mashable’s Bet on Real-Time Marketing
Mashable wants to help brands create and distribute ads in real time. Via digiday,com
Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
What Cannes Really Costs
Want a yacht for the week? Expect to fork over $150,000. Killer beach party? Try $200,000. Via digiday,com
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
