Will Prince William’s Baby Sell More Magazines Than He Did As A Newborn?
The birth of the royal baby will likely boost newsstand sales for celebrity weeklies, but will they top newsstand sales from a couple of royal...
Category: News
Instagram Looks to Hire D.C. Manager, Become Destination for Political Content
Already beloved by actors and athletes, Instagram is now honing its pitch to a new category of celebrity content creators: politicians. Corporate parent Facebook is...
When Ad Buyers Behave Badly
Sellers offer hair-curling examples of rude antics of power-tripping agency staffers Via digiday.com
Google Still Suffering Ad Price Declines As Search Goes Mobile
Like most companies that derive their revenue from digital advertising, Google has been hurt by consumers’ migration to mobile. The search giant found little relief...
Men’s Fitness Increases Rate Base as It Vies for Space in Men’s Category
Men’s Fitness is increasing the paid circulation guarantee it gives advertisers for the first time since 2009 as it tries to capitalize on some new...
Fashion Magazines Turn in Record-Breaking September Issues
Fashion magazines are reporting gains in ad pages for their critical September issues, enough to break records at some. With ad sales now closed for...
Ad Tech’s People Problem
It’s not just engineers. Netmining’s Will Doherty argues the industry needs more people from many backgrounds, particularly creative. Via digiday.com
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
Rolling Stone Slammed for Boston Bomber Selfie Cover
Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev. The magazine’s cover subjects have drawn their share of controversy...
Onalytica – solutions that unlock the value of online data
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
Honda’s Latest Campaign, Fresh on the Vine
The Japanese automaker is staging a real-time marketing campaign involving personalized video responses to drivers’ tweets. Via digiday.com
HuffPo Co-Founder on Where He Thinks Tina Brown’s Daily Beast Went Wrong
Just in case you missed it, BuzzFeed Chairman Ken Lerer was the star of the full-page front-of-book Q&A in yesterday’s New York Times Magazine. (Though...
Meredith to Turn Allrecipes.com Into a Print Magazine
Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday. The magazine will guarantee...
Microsoft Cuts Surface Tablet Prices Amid Weak Demand
Microsoft is cutting the price of its Surface RT tablet by as much as 30% as the device struggles to lure customers amid competition from...
