Ahead of ad products, TikTok is the hot new app that ad agencies are eyeing
TikTok, the short-form video app that combined with Musical.ly in August, has yet to launch ad units for brands or formal monetization products for creators....
Category: News
‘Mark Zuckerberg sent his cats’ and other zingers from Facebook’s global grilling
Related Video: Facebook VP Admits Zuckerberg’s Absence at International Hearing Is ‘Not Great’ Courtesy: Cheddar An app that allowed Facebook users to quickly surface images...
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
Middlemen and ad tech vendors syphon off between 10 and 50 percent of every dollar spent on programmatic advertising on publishers’ sites, according to Digiday...
Outgoing Facebook policy boss defends hiring controversial firm
Facebook’s head of communications and policy said in a blog post he is responsible for hiring a controversial public relations firm that targeted the company’s...
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to hire people who can navigate Amazon’s sprawling ad business. These companies...
Facebook’s ads system suffers a glitch, days before Black Friday
Facebook’s system for buying ads has been acting up, just days before one of the busiest online shopping days of the year. The technology, which...
Brand RX part two: The state of brand safety one year later
The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Via DigiDay
YouTube is now showing ad-supported Hollywood movies
Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for...
Facebook board defends how Zuckerberg, Sandberg handled crisis
Facebook Inc.’s board defended how Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg have handled mounting problems faced by the company, in...
Video Briefing: Roku’s pitch deck to marketers highlights its OTT ad ambitions
Roku is already one of the biggest names in ad-supported streaming video. And as the company’s free streaming channel, The Roku Channel, takes center stage...
NBA players link up with app to promote stars’ esports play
The National Basketball Players Association signed a deal with ReadyUp, linking up with an app that helps esports fans track and watch their favorite online...
With Nick Bell out, publishers lose a longtime Snapchat ally
Nick Bell, Snapchat’s media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive....
Former marketer accuses L’Oreal of race, sex discrimination
A former vice president of digital marketing has sued L’Oreal USA for race, sex and disability discrimination in a 40-page complaint describing “sex-fueled” parties on...
‘This sends a message to premium brands’: What Apple’s partnership with Amazon means
Even Apple sometimes needs to concede. Apple will start selling a selection of its products directly on Amazon’s site ahead of the holiday season. Amazon...
Google just made some big changes to its policies regarding sexual misconduct
Google changed some policies on sexual misconduct after thousands of employees walked out of their offices last week to protest big payouts for executives accused...
Defy Media ceases all operations following earlier struggles
After stiffing publishers on money owed from its programmatic business, Defy Media, which operates popular YouTube brands such as Smosh and Clevver, shut down Tuesday....
