Breaking through the noise: When consumers are most receptive to content
Jill Siegel, Director of Research, Xandr With more content available than ever before, consumers are inundated with choices for how they spend their free time....
Category: News
Google remakes ‘Home Alone,’ and Budweiser’s owner gets into cannabis: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
The NFL doubles down on its Snapchat strategy as other media partners scale back
The National Football League has doubled down on its Snapchat strategy this season, in turn doubling the audience for highlights of its Sunday games as...
HQ Trivia co-founder found dead in New York, police say
Colin Kroll, the co-founder and chief executive officer of the HQ Trivia quiz app, has been found dead in New York. He was 34. A...
‘In-house marketing is complicated’: Insights from the Digiday Brand Summit
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms —...
Facebook discloses ‘bug’ that opened private photos to apps
Facebook discovered yet another privacy hole in its service. This time there was a flaw in the platform that let apps access people’s photos that...
Striking the balance: Amazon needs to figure out where its priorities lie
Amazon has an exploding opportunity in selling advertising. It’s also got a potential reckoning on its hands. As the retailer grows its ad inventory, adding...
Salesforce churns out $50 billion rally even as challenges mount
Billionaire Marc Benioff’s expansionist philosophy for Salesforce.com is winning over customers and investors even as the software maker faces growing challenges from emerging competitors and...
Google CEO rebuts claims of bias, data tracking in Congress
Google Chief Executive Officer Sundar Pichai kicked off his first appearance before Congress Tuesday refuting claims of bias, explaining the company’s privacy approach and stressing...
Looking past the bias: How digital trumps the in-store retail world
By Taejin In Nothing gets the news media more excited than a Black Friday stampede, with crowds of angry shoppers duking it out to get...
Microsoft calls for laws to prevent bias in facial recognition AI
Microsoft Corp. called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in critical...
Ad buyers: Don’t blame us for the death of the publishing middle class
The demise of digital publishers like Mic has become a cautionary tale for media that relied too heavily on Facebook, changed strategy too many times,...
Apple upends its marketing status quo amid weak iPhone demand
Apple is experimenting with iPhone marketing strategies it rarely uses such as discount promotions via generous device buyback terms to help goose sales of its...
Will Apple join latest industry fight against ad fraud?
The Interactive Advertising Bureau’s Tech Lab released a framework Friday to prevent a sophisticated form of ad fraud in apps that once wreaked havoc on...
Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Procurement executives are often feared as the agency bogeyman driving down prices. For the latest installment in our Confessions series, in which we trade anonymity...
How Google’s FBI assist will change the ad fraud fight
Several years ago, the trend used to be identify a form of ad fraud, attach a scary name to it say, “Ares,” the Greek god...
