Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
Category: News
Jeff Bezos: Are You Throwing a Party for Your Guests — or for Yourself?
Amazon founder-CEO Jeff Bezos has some new Kindles to sell — which, so far, have been well-received. But in a just-released interview with ABC News...
The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
New Stan Lee Superhero Comes to Fledgling ‘Angry Birds’ Video Network
Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung...
Razorfish Chairman Clark Kokich Makes the Move From Agency to Ad Tech
Razorfish chairman Clark Kokich is going from agency to ad tech, making the jump to Marchex as chief strategy officer. Continue reading at AdAge.com Via...
The Advertising Industry Has a Big Crush on Big Data
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Is Programmatic Ad Buying Ready for Primetime?
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
AOL Claims Real Ad Deals For Its ‘Programmatic’ Upfront
AOL is claiming that its “programmatic upfront” is more than just a party. Two brands and five agencies have committed to buy AOL’s ad placements...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
15 Surprising Stats About Online and Mobile Retail
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and,...
IAC Decides Not to Sell or Shut Down the Daily Beast
IAC/InterActiveCorp has ruled out a sale or shutdown of the Daily Beast even after founding editor Tina Brown’s departure, the online publication said. IAC has...
BlackBerry to Cut 4,500 Jobs Just Months After Rebranding
Smartphone maker BlackBerry is laying off 4,500 employees and planning to record a $930 million to $960 million write-down on its inventory due to poor...
Rocket Fuel IPO Soars on First Day of Trading
Ad tech companies have been met with a cold reception by Wall Street this year, but automated ad buying company Rocket Fuel was greeted warmly...
Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Confessions of an Agency Planner
It’s no secret the agency business model is in disarray. Brands are investing in digital media, marketing and content more than ever. This means agencies...
