Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile...
Category: Mobile Marketing News
Has online advertising made us apathetic to privacy?
This is “the future” that everyone from Orwell to Spielberg warned us about. We live in a rapidly maturing economy filled with shiny new gadgets...
Say Goodbye to Google Reader This Weekend
More than just the month of June will come to an end this weekend. On Monday, Google Reader will also be no more. “We launched...
Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health
On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st,...
Report: Majority of Fortune 100 Companies Are Not Google Compliant
Google’s recent announcement about upcoming changes to its mobile search algorithm may cause 90 or more Fortune 100 companies to lose search visibility among consumers...
AOL Launches All-in-One Mobile App for Apple’s iPad
AOL is out today with an eagerly anticipated new app for Apple’s iPad. AOL: Mail, News, Weather & Video coalesces a number of popular AOL...
Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good...
JetBlue Providing Pilots with Tablets for ‘Core’ Functions
Joining the fast-growing list of major U.S. airlines adopting Apple’s mobile technology for use by pilots and other in-flight crew, JetBlue announced Wednesday that it...
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in...
Instagram: 5 Million Video Uploads on Day One
So, is video proving to be a popular addition to Instagram? It’s a silly question to even consider based on user reaction to the new...
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Mobile Marketers, App Makers Aggressively Targeting Parents
Mobile marketers and app makers are increasingly turning their attention to a particularly profitable market segment: parents. According to the findings presented in “The U.S....
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Cannes Lions day two: go big or go home
A huge opportunity $700bn dollars is waiting to be earned in China’s middle-tier cities according to Chen Xin, Chairman of SinoMedia Holding Limited. The top...
