3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first...
Category: Mobile Marketing News
eMarketer Expects U.S. Mobile Payments to Break $1 Billion Barrier This Year
Notwithstanding the slower than expected growth observed this year, proximity mobile payments will still top $1 billion in the United States for 2013, according to...
Infographic: How to Build a Great Online Reputation
Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals...
Verizon May Owe Apple $14 Billion
Verizon may soon be forced to fork over some big bucks to Apple. The nation’s largest carrier may owe Apple an astounding amount of money...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going...
Apple, Amazon Finally End Controversial ‘App Store’ Lawsuit
The war is over. Apple and Amazon have finally ended their lawsuit over who has the legal right to use the “app store” name. Both...
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
Video Commerce Summit Set for Late July
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
Infographic: The 7 Dos and Don’ts of Mobile App Marketing
Successful app marketers are always looking for the best methods and strategies to help their apps reach target audiences and encourage downloads. For those new...
Twitter Tinkering With Browser and Email Based Ad Targeting
Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with “new ways to tailor ads,”...
Samsung Says Boxee is in the Bag
South Korean tech behemoth Samsung has confirmed its latest acquisition: television streaming and recording service Boxee. Boxee is best known for its Boxee Cloud DVR,...
iOS Making a Better ‘Impression’ on Mobile Advertising
iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5...
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By...
The Google Graveyard is More Crowded Than You Think
On Monday, as the digital world lays Google Reader to rest, some are reflecting on the surprisingly expansive list of services and platforms that were...
