The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
Category: Mobile Marketing News
Infographic: From Steve Jobs to Mark Zuckerberg, What’s The Anatomy of a Great CEO?
For as dissimilar as some of the world’s top CEOs may be in terms of their most celebrated personal and professional attributes, there are some...
BlackBerry Inks Deal to Go Private
BlackBerry has just announced that it will be taken private by a group led by Fairfax Financial Holdings. After Friday’s devastating news that more than...
Wall Street Nervously Watching Apple Stores on Friday
As the new iPhone 5S and iPhone 5C arrive at Apple stores today, shares of AAPL are trading without much upward or downward movement. Investors...
Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
iOS 7 Arrives: What You Need to Know Before Upgrading
With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile operating system to date. As...
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
First direct’s platypus: is humour still a risk?
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest estimates of Kantar Media, the...
No Interested Buyers for BlackBerry?
Executives at BlackBerry may find that it’s exceptionally difficult to sell the company… especially when there are no eager buyers. According to published reports Monday,...
mobileStorm Teams With Locaid to Revolutionize Mobile Marketing for Casino, Online Gaming Industries
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change...
GSMA Seeking Entries for 19th Annual Global Mobile Awards
Overshadowed on Tuesday by headlines from Apple and the new iPhone 5S and iPhone 5C, GSMA had an announcement too on that occasion. The GSMA...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
Apple Takes a Hump Day Thumping on Wall Street
Shares of Apple are in free-fall today on Wall Street as investors continue to react negatively to Apple’s iPhone announcement. While the tech world is...
