Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
Category: Mobile Marketing News
A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
New iPhones: How Much Are They and When Do They Launch?
Apple on Tuesday officially raised the curtain on two new iPhone. And by the end of next week, the iPhone 5S and iPhone 5C could...
Apple Debuts Touch ID for Unprecedented Security with iPhone 5S
Delivering an unprecedented degree of smartphone security, Apple today confirmed that the forthcoming iPhone 5S will feature a new fingerprint-scanning technology called Touch ID. The...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
How to make website scraping easy
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter
On Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending...
Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well for Apple?
Will it be curtains for Apple CEO Tim Cook if 2014 “doesn’t go well” for the iPhone maker? The rumor mill, which hasn’t been kind...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
Time to Take Another Look at Tumblr for Marketing?
For those who haven’t tinkered with Tumblr for a while in their marketing efforts, here’s some news that could prompt a few long-overdue return visits...
Infographic: Top Tech Gear of 2013
On Wednesday, Alex Hillsberg of FinancesOnline shared with MMW a new inforgraphic compiled to highlighted some of the top tech gear of 2013. “2013 will...
Tim Cook is No Steve Jobs, Says New Book
This week, the most controversial book to hit the tech scene this year made a splash on Amazon. “If Steve Jobs were still alive,” the...
Report: PayPal Option Boosts Mobile Transactions
Webtrends is out with a new report that highlights how just how powerful PayPal is today in the mobile channel. As it turns out, offering...
What does a perfect agile marketing strategy look like?
Culture Responsive marketing is still a relatively nascent area, focusing as it does on social media channels to underpin earned media wins. It requires experimentation,...
India: The Next Mobile Marketing Trendsetter?
India is not only one of the fastest growing mobile populations on the planet, it’s also home to the mobile marketing trends of the future....
